After Beyond Meat patties became the talk of the town in Canada and America, Subway is now taking the initiative to test meatless meatball subs. The sub would be available in 685 restaurants across Canada and the Unites States next month for a limited amount of time to see if it is liked by the public. If greater sale are seen than expectation, more of such options are expected to be served to customers soon.
“Subway appeals to so many fans because we truly offer something for everyone. And we are particularly excited about debuting a co-developed product that can’t be found anywhere else: The Beyond Meatball made just for Subway,” said Len Van Popering, Subway’s Chief Brand and Innovation Officer.
With its growing popularity, plant-based protein has become a favorite food amongst people who are looking for an alternative that still taste and smell like meat alongside with providing essential proteins to human body. It has made a drastic change to the lives of vegans.
The origin of Beyond Meat started back when Ethan Brown, the founder of the company, wished to do something to protect the environment. His desire acted as a motivation for him experiment and create plant-based meat.
He told his story to Inc. saying that his father helped him realize his motivation in life by asking him a simple question, “What do you want to do in your life?”
Brown didn’t know how to answer him. So, his father asked, “Well, what’s the biggest problem facing the world?”
He said that if they can’t fix the climate, there is no point in caring for anything else. He continues to put his efforts into making positive changes.
Later he found that agricultural livestock plays a crucial role in climate. He came up with an idea plant-based protein, meat produced directly from plant.
All his hard work finally paid off and the demand for Beyond (BYND) products has surged. The revenues of the company reached $67.3 million in the first six months of 2019, a more than two hundred per cent increase from the same period last year.
Beyond’s competitor, Impossible has also gained popularity for its plant-based options recently. With an increase in demand for its products, Impossible had faced shortage in the beginning of 2019. It partnered with meat processor OSI to expand its reach.
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