New Soy Sauce Award Announced

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On a journey to search out and preserve the cultural values of Vietnamese people, Culture Magazin is exploring the ingrained flavours essential to a Vietnamese meal.

Upholding the core values of Vietnamese people, Culture Magazin strives to provide a bridge connecting expatriates to their motherland, allowing East to meet West.

Recently, the magazine has received letters from readers that contained reminiscences of the traditional flavours of a rustic childhood. Using these letters as a starting point, we began to trace the savoury memories of past generations.

No matter where you are in the world, you remain Vietnamese. The soul of every meal contains flavours of salty fish sauce, fulsome soybean sauce, and acrid scorched rice. These tastes are ingrained within us.

Soybean sauce is the first leg of the pilgrimage. Along with fish sauce, it is an indelible component of any Vietnamese meal. A small container of soybean sauce is placed in the center of a table, with a few slices of chili pepper. This is savoured by a family with gusto. The shared companionship is a signature scene in Vietnamese households. The sauce helps glue family members together with love, no matter how much time has elapsed.

“My family had tough times in the past. Now and then meals were just plain sticky rice and soybean sauce, but this combination was deliciously whipped up. At the time, my parents were there for me and family gatherings were warm and cosy. It has been a long time since we migrated to Canada. My finances are more stable now, and I am no longer on a rice-and-soybean-sauce diet, but I crave the taste of those days,” confessed a reader.

To find “The best tasting Vietnamese soy sauce in 2019,” Culture Magazin created an award that honours a modern flavour but also jogs memories of soybean sauce and plain loaves of bread eaten on rainy days of the past.

As time slips by, it seems this product is not just about taste. It embodies spiritual values and reminiscences of the old years that throb in the hearts of expatriates.

In order for readers to share their memories of traditional flavours, Culture Magazin has officially launched the award for “The best taste of Vietnamese soy sauce in 2019.” The poll is based on how to taste Vietnamese soy sauce products (*).

The activity will take place starting today. Please note the following key information:

  • Culture Magazin will organize participants to vote for “The best taste of Vietnamese soy sauce in 2019” across North America and ensure participants include: The Editorial Board of Culture Magazin, readers and culinary experts to assure fairness.
  • After the voting, the winner of “The best taste of Vietnamese soy sauce in 2019” will be announced. Culture Magazin will send a representative to Vietnam to visit the production chain, then interview consumers and culinary experts and share their opinions.
  • The soy sauce production unit will be officially given the award and it will be widely announced throughout the North American Vietnamese community.

During the poll, information updates will appear in Culture Magazin (printed and online versions) and on the magazine’s official Facebook page.

Dear readers, we look forward to your participation in this activity.

Culture Magazin hopes that the award will help build a foundation for the continued discovery and sharing of Vietnamese cultural values in the coming years.

(*) Vietnamese soy sauce, manufactured and processed in Vietnam, does not include international brands or companies with 100 percent foreign investment.

This post is also available in: Tiếng Việt

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Culture Magazin®, the only high gloss Vietnamese and English magazine published in Toronto, Canada, serving both Vietnamese and Western readers.

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This post is also available in: Tiếng Việt