Lost In A Fairy Garden With Simone Rocha x HM Collection

This March, H&M collaborates with fashion designer Simone Rocha for their new collection. Friendship, joy, and inclusivity are the main inspirations behind this collection’s story.

“I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways.”

Simone Rocha

Indeed, the collection conveys the style that Simone Rocha has pursued over the years. The frill details, floating materials with pearls and lovely bows blow a romantic breeze to the collection like you are in a fairy garden.

The collection features sophisticated and premium materials such as tinsel pattern, satin and silk. The collection will be released online only on March 11. In addition to designs for women, the Simone Rocha x HM collection also features menswear and childrenswear.

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