Iconic Canadian Beauty Brands

Canada is responsible for some huge names in the beauty industry including MAC Cosmetics, Cover FX, and Lise Watier. And, the list is getting longer. If you love buying local, read on to get some ideas for new additions to your makeup case and skincare shelves.


Founded in Toronto in 2014 by Jenny Frankel and her daughters Taylor and Ally Frankel. The mother-daughter trio focuses on easy-to-use makeup sticks and pencils. They come in a large selection of natural colours to enhance your natural beauty.

Nudies Matte Blush & Bronze
You can apply this non-drying multi-tasking stick all over your face. It is dual-ended with soft colour balm on one side and a blending brush on the other end for easy application that will not feather. $35, nudestix.com

Bite beauty

Founded in 2011 by Suzanne Langmuir on a simple premise – what you put on your lips should be as good as what you put in your mouth. Bite Beauty offers a wide selection of extra hydrating, all-natural colour cosmetics made in small batches in its Toronto factory. The agave lip treatment tastes good enough to eat.

Amuse Bouche Lipstick TORONTO
Take a road trip with Bite. This limited-edition collection of city-chic shades of the bestselling and award-winning creamy, luxurious and clean. Amuse Bouche Lipstick is dedicated where the brand was founded. Wherever you are headed, make your destination a stylish one! $26, BITE

The Ordinary by Deciem, the Abnormal Company

Founded in 2013 by Brandon Truaxe, Deciem is one of the fastest growing global skincare companies and it is based in downtown Toronto. They own and operate more than 10 brands in the beauty world. As the company name states: this collection of skincare treatments is anything but ordinary. The Ordinary’s line of products is highly effective, innovative and affordable.

Granactive retinoid 2% Emulsion
Even Kim Kardashian, who famously loves expensive products such as Guerlain’s Orichidée Impériale, which retails for over $500, recently revealed that one of her current faves is The Ordinary’s $10 Granactive Retinoid 2%. This water-based serum with two next-generation retinoids visibly reduces the signs of aging without irritation. It diminishes the look of wrinkles and fine lines, brightens dark spots and hyperpigmentation, and smooths and refines the skin’s texture. $10, Deciem.com

Ilia beauty

After spending years around the world in the fashion and beauty industries, Sasha Plavsic came back to her native Vancouver and launched Ilia Beauty in 2011. It started with a line of six tinted lip conditioners made up of 85 per cent bioactive organic ingredients. In less than two years, the line expanded to more than 40 eye, brush and face products.

Radiant Translucent Powder SPF 20
Formulated with aloe leaf extract, passion fruit and rosemary oil, this blend of organic powders and healing oils is talc-free, and has a SPF of 20. It nourishes and softens skin, while lowering shine thanks to a skin-texture, translucent finish. $34, iliabeauty.com


Saje Natural Wellness was founded in 1992 by Kate and Jean-Pierre LeBlanc in Lonsdale Quay. Almost three decades later, Kate’s original customer service pledge and Jean-Pierre’s commitment to 100 per cent natural formulations remain the founding pillars of the company. The Canadian company has offices in Vancouver and Surrey, BC. The majority of their products are manufactured locally with the freshest ingredients and the utmost attention to detail.

Exotic Crystal Fresh Deodorant
This deodorant gently eliminates unwanted odours caused by perspiration. The mineral salts chase less-than-fresh smells with a decadent blend of patchouli and sandalwood that leave you smelling wonderful. $13, saje.com

Indeed Labs

This company set out a mission to give real results to real people. It created a line of skincare products that promise high performance and respond to unique beauty needs of everyday people. From sensitive skin, to age spots, to moisture loss and wrinkles, Indeed Labs™ products are designed to bring results for every skin concern to people of all ages and with all different needs. [WHERE IS It BASED??]

Nanoblur™ instant skin perfector
The world’s first skin blurring cream has received numerous awards from many customer groups. It instantly blurs and filters skin minimizing the look of enlarged pores, shine, wrinkles, blemishes and crow’s feet while leaving skin with a silky-smooth finish. Developed to provide high definition ready skin, this unique cream uses light-diffusing and optical blurring technology to create an instant matte and flawless finish for picture perfect skin in as little as 40 seconds. $18, indeedlabs.com

MAC Cosmetics

This company is so huge globally that it is easy to forget that it started in Toronto. It was founded in 1984 by photographer and makeup artist Frank Toskan and Frank Angelo. The company’s headquarters are now in New York City and it became part of the Estée Lauder Companies in 1998. MAC is an acronym for Make-up Art Cosmetics. At the beginning it was products by makeup artists for makeup artists, and initially sold exclusively at Hudson’s Bay stores in Canada. They were known for creating rich colours, for every skin tone, and the first one focusing on darker skin tones. Today MAC Cosmetics is one of the top three global makeup brands, with annual sales of over $1 billion, and 500 independent stores.

MAC Lipstick – Proud To Be Canadian
The brand celebrates its heritage with a limited-edition of lip colour in truest red. The product’s claim? ALL AGES. ALL RACES. ALL GENDERS. ALL CANADIAN. And it is made in Canada! $23, maccosmetics.ca

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